Important User Information: Remote access to EBSCO's databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use. However, remote access to EBSCO's databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution. Abstract: We are living in the age of relationship marketing and relationships with customers are the central point of any business. And because a business cannot survive without its customers, in this article we will present their importance for organization and the new channels used to maintain a long-term relationship-effective digital multichannel, such as website, email, social media marketing channels or mobile apps, used to attract and satisfy the present and the potential customers' needs. We also will present the advantages and the new opportunities offered for customers but also for organization using new technologies.
Abstract Creative economies are today one of the fastest-growing economic sectors and an impressive transforming force, than can contribute to increasing territorial, regional or national competitiveness and, therefore, to economic growth and long-term development. The study aims to analyze the contribution of creative economies to the local and regional economy. Quantification of the role of creative economies in the economic profile was made by creating a database, at the level of administrative-territorial unit, with the main economic indicators number of companies, number of employees, turnover and profit for the creative economies, according to the NACE classification Classification of National Economy Activities , for the period The database was also used for the evolution of the ranks held by each economic sector for the analyzed period and for the development of trend matrices on the evolution of the above indicators, at the four-digit NACE code. The result highlight the importance of creative sector in the dynamics of local and regional economies of the territorial systems.
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